Terms of use changes on the horizon in an effort to protect privacy? Not always.

Terms of use changes on the horizon in an effort to protect privacy? Not always.

Your inbox may be flooded with a recent explosion of emails stating things like, “Changes in terms of use”. Facebook is a social media trailblazer, in being such, their wins and losses are learning curves shared by society as a whole. Their most recent learning curve happened a few weeks ago with Cambridge Analytica and the after shock is sure to be felt for years to come.

Honestly, are you reading those changes? Clearly we all should be, in some cases, with a lawyer. Verizon just launched a new policy stating what it is allowed to do with the data, ALL of the data you not only have on your phone but also through its subsidiary companies, AOL and Yahoo all in a nice neat package called Oath. Don’t let the name fool you, many marketing heads sat around a table and discussed the least obtrusive, offensive name they could summon that would invoke a feeling of trustworthiness within their customers, Oath is what they came up with, although, trustworthy it is not. Jason Kint, CEO of Digital Content Next Tweeted:

If you think Facebook is bad, Verizon under its stealth brand of "Oath" just rolled out a new privacy policies

What does this all mean? Any content you have on your phone or email can be used/shared/sold to third parties, aka companies that will pay a great deal to target you, sell to you and manipulate you. This is easily being done by appearing to be straightforward and giving you an Accept button to easily push. How many of us have taken the time to read through the new policies, ask questions and do some research to find out how those changes are going to impact our lives? Not many. With cyber security top of mind, here are some things you can do to protect yourself online:

How to protect yourself while on the Internet
How to Read a Privacy Policy
Online security 101: Tips for protecting your privacy from hackers and spies

2018-04-17T18:57:01+00:00April 17th, 2018|News|